about the brand
Katie Kime is a lifestyle brand known for its vibrant, custom-designed home decor, accessories, and fashion. Rooted in bold color and pattern, the brand blends creativity with functionality, offering high-quality products that bring personality, charm, and a sense of fun to everyday spaces.
From printed wallpaper to statement loungewear, Katie Kime celebrates self-expression through thoughtful, design-driven collections.
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At Katie Kime, I created email newsletter layouts in Adobe XD with a focus on visual hierarchy, mobile responsiveness, and strategic CTA placement. I worked on welcome series and product launch campaigns, aligning each design with the brand’s content calendar to ensure consistent and timely delivery.
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I assisted in updating Katie Kime’s brand book to reflect refreshed visual guidelines and tone. Using this updated branding, I created digital assets that maintained consistency across email campaigns, social media, and marketing materials.
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I supported Katie Kime’s graphic design efforts by creating promotional visuals for wallpaper collections, ad creatives for the summer launch, and mockups for wall art concepts. I also helped organize and categorize design assets and icons using AirTable to streamline team workflows.
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Supported photoshoots, styled sets, built pop-up displays, and organized creative assets to enhance brand execution.
Email marketing
At Katie Kime, I designed the brand’s email newsletter using Adobe XD, aligning each campaign with a content calendar to ensure timely, cohesive messaging.
I also created a copy bank on Google Sheets to streamline the copywriting process, easily track and find previous messaging, and maintain brand voice across all communications.
branding and graphic design
I created visual assets to support Katie Kime’s brand across digital and physical spaces. This included designing ads for social media, ideating wall art concepts, and producing wallpaper mockups that aligned with the brand’s aesthetic.
I also contributed to a brand refresh by assisting with visual updates and exploring new creative directions to keep the identity fresh and cohesive.
creative production
I supported the behind-the-scenes setup of photoshoots and pop-ups, contributing to styling and prop design. I helped bring branded environments to life by setting up scenes and building a cabana for a summer pop-up.
I also assisted with online order fulfillment, focusing on packaging and presentation to reflect the brand experience.
