about the brand

Sweetgreen is a fast-casual restaurant chain that specializes in fresh, customizable salads and grain bowls made with locally sourced, seasonal ingredients. The brand emphasizes sustainability, transparency, and healthy living, positioning itself at the intersection of food, tech, and lifestyle.

  • Led competitive analysis and audience research to uncover trends, define target segments, and position Sweetgreen’s brand strategy around wellness and lifestyle alignment.

  • Crafted a full-funnel marketing campaign with tailored messaging, taglines, and visual concepts, translating research insights into branded content and a polished final pitch.